Costume Analysis

Many famous indie-rock bands have developed over the years, including Oasis, The Arctic Monkeys and Mumford & Sons. These bands have been highly successful, using their brand and identity to help them sell records. These bands use their alternative, laid-back style to give the genre an identity.
Indie-rock bands often dress in a casual way, which is how many people in their target audience may also choose to dress. This helps them to fit in with their target audience, and also represents their background and history.

In the Arctic Monkeys music video for "Why do you only call me when you're high?" we can see the lead singer Alex Turner is dressed very casually wearing a leather jacket and jeans. The style is not extravagant like some bands such as The Killers is some of their music videos, "Spaceman" for example. Having this chaotic style is good for attracting an audience as it is unusual sparking a desire to watch the music video. However, it is not always the affective to have this style as the audience can not fully attach to the characters. It creates a barrier of unfamiliarity as the audience can not see them for who they are. This damages the chances of a rapport which is essential for the audience to understand and empathise with the lyrics. 

In my music video I want to use a similar outfit for our main character to create a rapport. Our chosen character will wear jeans as this is a very common piece of clothing worn by most of the population and therefore relate to more people. However, the character will wear a leather jacket when performing on he stage at the theatre and a denim jacket when talking to Alice. Both jackets are typical over the rock genre, this convention will help our audience understand what genre this is. The character will also wear boots to demonstrate that he is more rustic then if he was wearing trainers.