Richard Dyer - Star Theory

In this post by De Staat on Facebook we can see that the band have very up to date views on political events. De Staat are demonstrating their acceptance for anyone and everyone which gives the impression that they are genuine down to earth people. This benefits the band considerably as it provides a good reputation to help their success. If De Staat were to discriminate against a particular group of people then they are reducing their target audience and creating a bad name for themselves. Matt and I will attempt to replicate this approach to our target audience as we do not want anyone to be restricted as we feel they should be able to enjoy whatever they want.