Goodwin's Theory
According to Goodwin there are 5 key aspects to a music video:
1. The audience gain an understanding from the lyrics,
In indie rock music the lyrics have a deeper meaning and the artist intends for the audience to solve the enigma behind the words. For our song Matt and I are considering the song "Firestarter" by Torre Florim. It uses the word fire consistently throughout the music video so we will have elements of fire or items that correlate to fire. This will help the audience understand the lyrics as the audience can then visualise the meaning behind the words.
2. The images seen by the audience amplify the meaning of the lyrics.
In indie rock music videos the artists tend to create a message rather then a performance. This is evident in indie as we often see close up shots of instruments being played by the band to demonstrate their skill. Whereas a genre like pop music they often use long or medium shots to display a dance performance. We will include visual representations of what the lyrics mean so the audience can fully understand what the artist is attempting to say. This will add a deeper aspect to the music video as its more effective to see then to hear. In the music video for "Firestarter" there are no images of a live performance however there is footage of fire. This is consistent throughout the music video which has a profound affect on the audience as danger is constantly reinforced.
3. There is a narrative of the video.
When producing the music video we need to ensure that there is a story to be told and understood by the audience. This will create a connection between the character and the viewer which will emphasize the meaning behind the song. The narrative in our chosen music video is that we see an unnamed man sitting by a pool while singing he is the "Firestarter, similarly a unknown woman is presented to the audience. This is ironic as the two elements fire and water create opposition which we can infer are about the man and the female. Most indie rock music videos have a narrative and so our music video will also have one to correlate with the conventions, it would also make our music video look more professional.
4. The main focus is on the star, they are center of attention and are the most important.
In our music video Matt and I will need to make it clear who the main character is. This will be done by having them centre of the screen, having the most screen time and them having the most dialogue. Not only this but having multiple close ups of the band members will show off our technical skills as well as demonstrate the ability of the artists. When producing the music video Matt and I will use close ups of the artists to show who is important however, we want to also show the band as a unit as one because they are together for a reason and it is important for the audience to understand their unity.
5. Intertextual references to other media texts may be present.
To make the music video more realistic we may include relevant topics in the world which affects millions of people. This will make the music video more popular as more people can relate. Matt and I will attempt to use this to give a more realistic dimension to our music video which will allow the audience to relate more.
"Music videos ignore common narratives as they are essentially advertisements. As consumers we make up our own meaning of a song in our minds. A music video can anchor meaning and gives the record company/ artist a method of anchoring meaning."
1. The audience gain an understanding from the lyrics,
In indie rock music the lyrics have a deeper meaning and the artist intends for the audience to solve the enigma behind the words. For our song Matt and I are considering the song "Firestarter" by Torre Florim. It uses the word fire consistently throughout the music video so we will have elements of fire or items that correlate to fire. This will help the audience understand the lyrics as the audience can then visualise the meaning behind the words.
2. The images seen by the audience amplify the meaning of the lyrics.
In indie rock music videos the artists tend to create a message rather then a performance. This is evident in indie as we often see close up shots of instruments being played by the band to demonstrate their skill. Whereas a genre like pop music they often use long or medium shots to display a dance performance. We will include visual representations of what the lyrics mean so the audience can fully understand what the artist is attempting to say. This will add a deeper aspect to the music video as its more effective to see then to hear. In the music video for "Firestarter" there are no images of a live performance however there is footage of fire. This is consistent throughout the music video which has a profound affect on the audience as danger is constantly reinforced.
3. There is a narrative of the video.
When producing the music video we need to ensure that there is a story to be told and understood by the audience. This will create a connection between the character and the viewer which will emphasize the meaning behind the song. The narrative in our chosen music video is that we see an unnamed man sitting by a pool while singing he is the "Firestarter, similarly a unknown woman is presented to the audience. This is ironic as the two elements fire and water create opposition which we can infer are about the man and the female. Most indie rock music videos have a narrative and so our music video will also have one to correlate with the conventions, it would also make our music video look more professional.
4. The main focus is on the star, they are center of attention and are the most important.
In our music video Matt and I will need to make it clear who the main character is. This will be done by having them centre of the screen, having the most screen time and them having the most dialogue. Not only this but having multiple close ups of the band members will show off our technical skills as well as demonstrate the ability of the artists. When producing the music video Matt and I will use close ups of the artists to show who is important however, we want to also show the band as a unit as one because they are together for a reason and it is important for the audience to understand their unity.
5. Intertextual references to other media texts may be present.
To make the music video more realistic we may include relevant topics in the world which affects millions of people. This will make the music video more popular as more people can relate. Matt and I will attempt to use this to give a more realistic dimension to our music video which will allow the audience to relate more.
"Music videos ignore common narratives as they are essentially advertisements. As consumers we make up our own meaning of a song in our minds. A music video can anchor meaning and gives the record company/ artist a method of anchoring meaning."
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