
The Arctic Monkeys are portrayed to be very casual across all forms of media demonstrated by their clothing in the pictures above. This style appeals to their demographic as the band are normal people wearing normal clothes. The audience can relate, feel more connected and understand the band on a personal level This is a convention of Indie Rock whereas in Pop music artist such as Lady Gaga wear extravagant clothing such as a meat dress. This creates a divide between the audience and the artist and so they may find it harder to understand the lyrics. To have a connection between audience and artist is beneficial on both sides and so it is an advantage to Indie Rock to have this. In my music video I want the audience to be able to have this connection and in order to build this rapport the characters in the music video need to be relatable.
I have chosen an indie rock mood board as it will help me understand the way in which indie rock bands represent themselves to their audience, therefore I can produce an accurate representation of my singer. We can identify themes throughout each band that convey a indie rock feel. In the images above we can that the band are standing along side each other demonstrating each individual is just as important as the other. This equality can be projected on tho their audience, that the fans are just as important as the band demonstrating the integrity of the band. This theme is carried out across indie rock as they are genuine people passionate about their music.
Another recurring theme is the clothing they are all wearing. In each of these images the bands are wearing everyday normal clothes without any extravagant outfits. This is juxtaposed with their audience as they too wear similar clothes. A rapport is therefore built between the band and the audience making them closer together. This is a key component of the indie rock genre that is necessary for me and Matt to capture in of character.
In the images above there are examples of indie rock album covers. Identifying themes that run across all covers will help me produce a successful indie rock album cover.

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