Conventions of indie-rock

Conventions of an indie-rock:

- Location - tends to be performance based or it usually relates to the moral of the lyrics or the title of the song. The setting is really important as it also offers a unique look to the music video. The Coldplay song "Paradise" looks to be set on the plains of Africa which demonstrates the originality of the group which intrigues their target audience. As Matt and I are only amateurs we do not have access to unconventional locations like the one in the music video. However,  I have a driving license so we are to travel to places outside of our immediate location to improve the originality. This is extremely beneficial to us as we struggled last year to find an area that was suitable for our idea but for A2 Matt and I can look at better options which are more suitable for our narrative.

- Costume - is usually quite casual and normal in relation to society's norms. The song "Why do you only call me when you're high" by the Arctic Monkeys we can see the main singer Alex Turner and the rest of the band in very casual clothing suggesting that they are no different from their fans. This style that they are normal people attracts people as they feel more connected to the artists then a singer like Kanye West who lives a lavish lifestyle. We want to include this casual aspect into our music video as the audience will feel closer to the artist which allows them to feel more empathy towards the lyrics if they feel closer to the singer. To ensure a rapport is obtained the character in our music video will be wearing very casual clothes that are worn by the majority of people in our chosen demographic of 16-24. The character will mostly likely be wearing  trainers jeans a T-shirt and a jumper. Further development into the costume will be done closer to the time of producing the video.

- Props - band performance related props are used as it portrays to the audience the atmosphere of a live performance as well as shows off the talents of the band members. Imagine Dragons use a live performance in their videos to emphasise the meaning behind why the band performs. We will use instruments such as guitars as props to create a live performance as it shows how much the music means to the band and reiterates to the fans the reason why they want to preform, because they are passionate. As we are only amateurs we may not have access to the props we need but we have relatives with instruments. If Matt and I only produce a narrative then the props we will be using will be everyday items which are easily accessible unless we choose to create something unconventional.

- Camerawork - Lots of movement shots as well as mid-shots that are used effectively to show the band members faces as well as them playing their instruments, again promoting the talents of the band to the audience. The camera work is very important as it shows the audience the other features such as Location Costume and Props. The most common shot type is the extreme close up as it shows the props that are being used. Coldplay utilise this very effectively as the camera watches the lead singer of Coldplay walk down the beach in one fluid take. This demonstrates a high level of skill as one long take is very hard to produce without making any mistakes. The camera tracks the lead singer and provides different shot types such as close up and long shot in the one long take. Matt and I will use a wide range of shot types, extreme close for example to enforce a particular idea we want to imply to the audience. An establishing shot will be our first shot in our music video as the audience can easily see the situation. However, Mat and I will use a wide variety of shots to not only immerse the audience in to the video but to improve the standard of our work. If we do incorporate a live performance into our music video then we will use close ups of both the instruments and the band however if we do not have a live performance we are less likely to use close up shots. 

- Editing - Fast-paced editing adds to the atmosphere of the music and maintains the audience interest by using a variety of shots and effects to create the overall promo. The editing is extremely important as it blends together images and sound so we as an audience are able to connect to the characters. In "Fluorescent Adolescent" the editing is presented extremely quickly which is done through short takes to compose a high tempo music video. This matches the song as We will use Final Cut Pro to edit our music video which has a wide range of tools such as blade and trim to help produce a clean and professional finish to our coursework. As we are producing a music video the only sound will be the song. Therefore, Matt and I will need to match what is visually seen by the  audience and what they can hear.