SWOT analysis

SWOT analysis - Music Video

Strengths 
I personally have an interest in the Indie Rock genre and so I already have some prior knowledge in this area. As well I will be enthusiastic about researching into to this genre as I want to further expand my knowledge. Another strength is that I have now completed the AS and have gained experience that I can implement into A2. This includes organisation skills which I developed as last year I was very poor at it. This year however I will have a clear structure of when to do my research and when to upload to ensure the success of my blog. Having filmed the opening sequence last year, I had the opportunity to practice filming which i did not have at AS.

Weakness
However, it is difficult to create something that is unique. As we are doing a popular genre we need to strive to be as original as possible to provide something different for the audience as they do not want to see the same idea reproduced.

Opportunities
I can use A2 as a way to expand my knowledge and improve my overall level of media. I have also passed my driving test so we have the opportunity to use a car in our music video if it fits in with the narrative. The group is much smaller as it is only Matt and I so we do not have to rely on other people and will have a decreased chance of being let down.

Threat

As there are only two of us in the group the work load will be greater and so we will have to manage our time more efficiently than last year. To maintain the correct standard Matt and I will have to ensure we review our progress each week so it does not get it of hand and become harder to control.

My group and I have chosen option 1, to create a music video. We have chosen this as we believe this option will allow us to be more creative as we can explore a larger range of ideas. The chosen music genre for the music video is indie rock as Matt and I are both in the demographic and listen to indie rock artists.